HEAT TO HEART | Born from heat, bringing people together.

HEAT TO HEART

Freshly made, sealed with care.
Inside, a silent thought for another.
Freshly cooked rice for the family table.
Piping hot coffee to share with friends.
Refreshing soda for a moment of me-time.
The warm and the cold.
Born from heat, bringing people together.
In that connection, “heartwarming DANRAN” begins.
To create heat, and to hold it close.
Tiger’s century-long legacy of perfecting thermal control technology.
Bringing you closer to the people who matter most.
May this heat find its way to your heart.

The Form May Change, But the Temperature Remains the Same

When we hear the word “DANRAN,” we tend to picture a large family gathered around a single, big table. Of course, that is a truly wonderful form of DANRAN.

However, in today’s era of incredibly diverse lifestyles, it goes beyond that. Whether it’s an online drinking party with friends living far away, or a working couple eating a “dinner with a handwritten note” at different times—as long as there is a feeling of care for one another, that is a splendid form of DANRAN.

Even when separated by distance, you remain connected by mutual care. Alternatively, taking a moment to breathe alone, brewing a special cup of hot tea to treat yourself—that, too, is an important moment of DANRAN with yourself.

The Promise Behind “HEAT TO HEART”

Tiger’s newly revealed tagline (which functions as a brand slogan) is the phrase “HEAT TO HEART.”

Piping hot coffee to share with friends.
Refreshing soda for a moment of me-time.
The warm and the cold.
Born from heat, bringing people together.
In that connection, “heartwarming DANRAN” begins.

For over a century, Tiger has honed its thermal control technology. The essence of this is remarkably simple: keeping hot things hot and cold things cold.

Whether it’s cooking rice to fluffy perfection at its most delicious state, or allowing you to carry your favorite tea warm in a vacuum insulated bottle—it is all about bringing comfort to someone’s heart.

By delivering physical “HEAT,” we strive to warm the “HEART” of the person receiving it. That desire is the core of this message.

No matter how the times change or how our lifestyles evolve, the desire to connect on a heartfelt level with loved ones remains constant. Tiger’s commitment is to gently stand by you in your many diverse forms of DANRAN. We have poured this very resolve into “HEAT TO HEART.”