“Focusing on Temperature, Creating the Future.” A Day Experiencing Tiger’s Craftsmanship

Hello from the TIGER MAGAZINE editorial team.

In May 2025, we invited members of Mother Plus, a community active mainly among the child-rearing generation, to the New Product Business Meeting held at our showroom! Today, we are excited to bring you a report on how the event unfolded!

In the morning, the guests toured the exhibition themed “Focusing on Temperature, Creating the Future.” It was a time for them to experience the technology, philosophy, and dedication Tiger has cultivated over many years through our actual products.

We started the tour by introducing our core competencies: “Vacuum Insulation Technology” and “Heat Control Technology.” After sharing the reasons why we have continued to face “temperature” head-on and the value we wish to deliver to future lifestyles, we invited everyone to explore the showroom.

Touching Tiger’s “Heartwarming” Craftsmanship

Vacuum Insulated Bottles

Early in the showroom tour, we introduced our flagship category: Vacuum Insulated Bottles. We asked the Mother Plus members to hold the products to verify the “usability felt in daily life,” such as lightness, grip, and ease of opening and closing. We showcased the One-Push type that opens with a single touch, the seamless integrated gasket design for easy washing, and models compatible with carbonated drinks. We received comments such as:

Opening it with just one finger is more convenient than I imagined.

It’s a lifesaver that it’s easy to open even with manicured nails.

We felt that our commitment to “staying close to daily life” was truly being conveyed.

Food Jars

Next, we introduced Food Jars. After handling them, we received feedback like:

So I can carry soup just like this.

It helps so much that it’s dishwasher safe.

The large-capacity types garnered particular interest:

I can use this for family outings.

Convenient for carrying ice cream or side dishes.

When we explained the lid structure—featuring an integrated gasket for easy washing and a design that allows the lid to be set in any direction—there was a heartfelt reaction: “I’m so grateful for anything that reduces daily dishwashing.” We felt our design, aimed at alleviating “small stresses” in daily routines, was well understood.

Rice Cookers (Tasting Donabe Rice)

In the second half of the exhibition, the guests experienced a tasting of Donabe (Ceramic Pot) rice. When explaining the manufacturing process—inheriting the pottery culture of Yokkaichi, Mie Prefecture, undergoing high-temperature firing, and unique processing to be incorporated into the rice cooker—many were surprised:

I didn’t know they were made by hand, one by one.

Now the price makes sense.

They showed great interest in the craftsmanship behind the product.

Upon actually tasting the rice at the venue, voices of surprise and emotion arose:

The aroma is completely different.

The grains stand up so distinctly.

By experiencing the difference in texture and flavor, the meaning behind our dedication to materials and technology seemed to resonate deeply.

Electric Multi Cooker Demonstration

Using the Electric Multi Cooker , we offered a comparative tasting of Chikuzen-ni (simmered chicken and vegetables), a dish where heat control is notoriously difficult. Regarding the texture of the lotus root specifically, participants were amazed:

I can’t believe these are the same ingredients; the finish is so different.

Others noted:

It’s amazing to get this result without monitoring the heat myself.

Some Mother Plus members already use our Electric Multi Cookers and shared real-life stories of how the product is a strong ally for housewives juggling parenting and full-time work. This corner truly validated the value we aim for: “Preserving deliciousness while reducing cooking effort for busy households.”

Summary

Through touching, tasting, and experiencing the actual products during this business meeting, we feel the Mother Plus members deeply accepted our philosophy of “Manufacturing that continues to face temperature.”

It was a great encouragement for us that these members, who face housework and child-rearing daily, empathized with the “points users truly want.” When we heard the words, “These are all products that make the family’s future more comfortable,” we were delighted to realize our passion for craftsmanship had been genuinely conveyed.

Tiger will continue to sincerely face craftsmanship to deliver products that stay close to your life and make every day a little more comfortable.