“Delicious rice,” made even better. Purchase an eligible rice cooker and receive a free BRITA water filter pitcher! Limited to the first 200 customers

Campaign Period
From

While supplies last (the campaign may end without prior notice)

See Campaign Details

3 Benefits of Cooking Rice with Filtered Water

  • Prevents chlorine odor from dulling the flavor

    Prevents chlorine odor from dulling the flavor

    Depending on the chlorine concentration in tap water, a chlorine smell may be noticeable, and cooking rice with tap water can noticeably reduce its flavor. Filtered water has had residual chlorine removed by the filter media, so your rice tastes better.

  • Brings out the natural sweetness and umami of rice

    Brings out the natural sweetness and umami of rice

    Because the chlorine and impurities found in tap water have been removed from filtered water, using it for rinsing and cooking helps prevent off-flavors and odors, letting the rice’s own aroma and taste shine through.

  • Cooks up fluffy rice with a pleasant stickiness

    Cooks up fluffy rice with a pleasant stickiness

    Using filtered water makes it easier for rice to absorb water while minimizing the influence of substances contained in the water. As a result, you can expect rice with a fluffy texture.

How to Cook Rice Properly with Filtered Water

  1. STEP1
    Measure the rice accurately with the included measuring cup

    Measure the rice accurately with the included measuring cup

    Measure the rice accurately. The balance of rice and water greatly affects how your rice turns out.
    Too much rice results in a hard texture with an uncooked core, so be sure to measure with a level scoop of the measuring cup.

  2. STEP2
    Use filtered (soft) water from the first rinse

    Use filtered (soft) water from the first rinse

    Dry rice quickly absorbs the first water used for rinsing, which greatly affects the flavor and finish of the cooked rice. To preserve the flavor, use filtered water from the very first rinse. Rinsing until the water runs clear also washes away the rice’s nutrients, so we recommend rinsing only 2 to 3 times.

  3. STEP3
    Measure the water accurately

    Measure the water accurately

    After rinsing, measure the water for cooking accurately. Too much water makes the rice mushy, while too little leaves a hard core.
    Follow the water level markings on the rice cooker’s inner pot to get just the right amount of water for the amount of rice.

  4. STEP4
    Soak the rice thoroughly in filtered water

    Soak the rice thoroughly in filtered water

    After rinsing, let the rice soak thoroughly in filtered water before cooking. When moisture reaches the core of each grain, the starch gelatinizes evenly during cooking, preventing uneven results and giving you fluffy rice with a pleasant stickiness.

  5. STEP5
    Fluff the rice as soon as it’s done

    Fluff the rice as soon as it’s done

    As soon as cooking is finished, open the lid and fluff the rice. Cutting through the rice with a rice paddle releases excess steam and prevents stickiness, so you can enjoy fluffy rice.

Campaign Overview

During the campaign period, customers who purchase an eligible rice cooker from the TIGER Online Store or the TIGER Official Stores (Rakuten and Yahoo!)
will receive a free “BRITA Water Filter Pitcher” (limited to the first 200 customers).

Eligibility

Customers who purchase an eligible rice cooker from a participating store during the campaign period

*One gift included per order (even if multiple eligible products are purchased)

Number of Recipients

Limited to the first 200 customers across all official stores

*While supplies last

Eligible Products

All rice cookers priced at ¥30,000 or more (see the list of eligible products here)

JRT-A100 / JRX-S060 / JRX-S100 / JRL-A100 / JRI-S100 / JRI-S180 / JRI-C060 / JRI-T100 / JRI-T180 / JPA-Z100 / JPV-L100 / JPV-L180 / JPV-M100 / JPV-M180 / JPW-J100 / JPW-J180 / JPA+A10W / JRD-A060 / JRX-N100 / JPA-S100 / JPD-G060 / JPV-X100 / JRI-G100 / JRI-G180 / JRI-H100 / JRI-H180

Gift Details

BRITA Water Filter Pitcher Aluna XL (total capacity: 3.5 L / filtered water capacity: 1.75 L)

*Includes one MAXTRA PRO Pure Performance cartridge

Campaign Period

From October 26 (Mon) 10:00 JST

*While supplies last (the campaign may end without prior notice)

Campaign Inquiries

TIGER Online Store Office

Contact Form

Important Notes

About the “BRITA Water Filter Pitcher Gift Campaign”

  • One water filter pitcher per order *Only one, even if multiple eligible products are purchased
  • The campaign may end without prior notice.
  • If an order is canceled, changed, returned, or exchanged for reasons on the customer’s side, the order may become ineligible for the gift, or we may ask you to return the gift.
  • If the gift cannot be delivered due to relocation, extended absence, or similar reasons, the campaign offer will be void and the gift will not be redelivered.
  • This campaign is available at the TIGER Online Store, the TIGER Official Store on Rakuten Ichiba, and the TIGER Official Store on Yahoo! Shopping.
  • The BRITA product offered as a gift is a special item provided as a premium and is therefore not covered by the 30-day product warranty that applies to regular retail products. We appreciate your understanding. For any questions or inquiries about this BRITA product, please contact BRITA Customer Service.

    BRITA Japan K.K.
    Customer Center
    TEL: 0570-001-179 (call charges apply)
    FAX: 03-6479-0654
    Hours: Weekdays 10:00–17:00 (excluding Saturdays, Sundays, and public holidays)

Privacy Policy

We recognize the importance of personal information, comply with laws and regulations concerning personal information, and strive to protect our customers’ personal information as described below.

  1. Company Name and Personal Information Protection Manager

    TIGER Online Store Office

  2. Collection of Personal Information

    We use customers’ personal information on this site only to the extent necessary.
    [Purpose of Use] The personal information you enter (hereinafter “personal information”) will be used for shipping products. Personal information may also be used, in a form that does not identify individuals, for statistics and analysis to develop better products and services. We will not use personal information for any purpose other than those stated above without your consent.

  3. About Your Personal Information
    • Personal information submitted for this campaign will be properly managed by TIGER CORPORATION. In addition to shipping products, this personal information may be used to send you information from TIGER CORPORATION. We will not provide it to third parties without your consent, except when providing it to contractors to the extent necessary for outsourced operations, or when disclosure is required by law.
      *For details on how we handle personal information, please refer to our Privacy Policy.
    • We take reasonable measures to protect the privacy of customers who visit this site.

Copyrights, Trademarks, and Other Intellectual Property Rights

All works, portraits, characters, marks, and other information on this site are subject to copyrights, trademark rights (including trademarks and service marks), and other intellectual property rights, or rights of use and other rights, held by us and our providers. Please do not reuse (copy, upload, post, quote, etc.) any information or programs on this site on other websites or in printed materials. In addition to the above, characters may not be saved or reproduced on any long-term storage media, such as hard disks, floppy disks, CD-ROMs, or DVD-ROMs.

Temporary Suspension of Services

We may suspend services without prior notice to customers in the following cases. We accept no liability whatsoever for any damages incurred by customers or third parties as a result of such suspension.

  1. When performing regular or emergency maintenance of hardware, software, etc.
  2. When services cannot be provided due to earthquakes, fires, floods, volcanic eruptions, power outages, etc.
  3. When services cannot be provided due to war, civil unrest, riots, etc.
  4. When we otherwise determine that a suspension of services is necessary for operational or technical reasons.

Disclaimer

Although we take great care in posting information on this site, we make no guarantee whatsoever as to the completeness, accuracy, usefulness, etc. of any information, programs, services, or other matters related to this site. Please also note in advance that we cannot accept responsibility for damages incurred by customers or third parties in cases such as those listed below.

  1. When software or hardware accidents arise from the use of this site, or when trouble occurs between customers or between customers and third parties.
  2. When customers cannot receive products because they did not enter true and accurate information for shipping.
  3. When customers cannot apply properly because their browser differs from the recommended environment, or due to an inadequate network environment, etc.

Recommended Environment

We recommend viewing this website in the following environments.

  1. Operating Systems

    We recommend viewing this site on the following operating systems.
    Windows 7 or later
    Mac OS X (Sierra) or later

  2. Web Browsers

    We recommend viewing this site with the following web browsers. We cannot guarantee proper operation or display in other environments. For information on browser updates, please check each browser’s official website.
    Microsoft Edge (latest version)
    Chrome (latest version)
    Firefox (latest version)
    Safari (latest version, Mac OS X)
    *Smartphones
    We have currently verified operation in the following environments.
    Android OS 8.0 or later (Chrome)
    iOS 14 or later (default browser: Safari)

  3. SSL

    To protect your information from unauthorized access by malicious third parties, pages on this site that handle personal information are encrypted using SSL (Secure Socket Layer).
    If your browser is set not to use SSL, pages may not display correctly.

  4. PDF Plug-in

    Some pages, such as instruction manuals, require the latest Adobe Reader plug-in. Please download the Adobe Reader plug-in from the download site and install it.

  5. JavaScript

    Please enable JavaScript in your web browser settings.
    If JavaScript is disabled in your web browser settings, pages may not display or function correctly.
    Please enable JavaScript in your web browser before using this site.

  6. Use of Cookies

    We use cookies to enhance our services and make them more convenient for customers.
    Please note that if you refuse to accept cookies, pages may not display correctly.

*About Cookies
Cookies are a mechanism by which a website provider temporarily writes and stores data on a visitor’s computer through a web browser (website viewing software). By configuring your browser settings, you can have a notice displayed in advance when visiting a website that uses cookies, or refuse to accept cookies.
*Adobe, Adobe Reader, and Flash Player are trademarks or registered trademarks of Adobe Systems Incorporated.

Participating Stores

Please make your purchase using the links below.

TIGER Online Store
Rakuten Ichiba
Yahoo! Shopping