MKA-K036/K048/K060 Vacuum Insulated Bottles
Highest rated drinkability in Tiger history!*1
A one-push mug for unparalleled drinkability*2 is now available
MKA-K036/K048/K060 Vacuum Insulated Bottles
To be released on January 21, 2023
Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, will release the MKA-K036/K048/K060 Vacuum Insulated Bottles on Saturday, January 21, 2023.
Our company celebrates a hundred years of business on Friday, February 3, 2023. Over our century-long history, we have continually transformed the function and design of thermoses and vacuum insulated bottles with consideration for health, human rights, and the environment.
As we developed this product, we paid attention to complaints from customers in post-purchase surveys and on social media websites about difficulties they experience when drinking from bottles, such as the lid and gasket touching their nose when they drink, and their beverage coming out all at once unless they tilt the bottle slowly. In pursuit of drinkability, which is what makes a bottle, we have carefully redesigned the shape and height of the spout and the angle at which the lid opens since the release of our previous model, the MMJ-A2 (2023 model). In a survey conducted among ordinary consumers comparing the use of this product, our previous product, and one-push mugs made by our competitors (two products), this product was rated No. 1 in terms of drinkability.*1
The stopper and outer surface are coated with an antibacterial finish, and the inner surface of the bottle is treated with our proprietary Super Clean Plus electrolytic polishing technology, which does not use fluorine coating. This prevents stains and odors from sticking, thereby reducing the burden of daily cleaning.
In addition, we have just unveiled our new slogan for Tiger bottles, “EVERYWHERE,” which expresses our desire for people to take their bottles with them wherever they go. We aim to enrich the lives of our customers by providing them with a product that they can carry with them to places around the world, where they can use it freely.
*1 Comparison of the average scores of 57 men and women aged 14 to 75 years old who were asked to rate the overall “drinkability” on a 5-point scale (5 good, 4 somewhat good, 3 neither good nor bad, 2 somewhat bad, 1 bad) after testing for 19 criteria to evaluate the ease of opening, drinking comfort, and whether or not they felt any discomfort when drinking (implementation from September to October 2022).
*2 Comparison with our previous vacuum insulated one-push type mug bottle (based on our own research)
Product Features
(1) A one-push mug based on human engineering for unparalleled drinkability
(2) In addition to the stopper, the exterior of the body also has the antibacterial finish.
BioGuard+ to keep the bottle clean during use
(3) A total of five natural colors that evoke the beauty of our planet
Product overview
Product name : Vacuum Insulated Bottle
Release date : January 21, 2023
| Product number | Actual capacity | Suggested retail price |
|---|---|---|
| MKA-K036 | 0.36L | 6,050 yen (5,500 yen excluding tax) |
| MKA-K048 | 0.48L | 6,600 yen (6,000 yen excluding tax) |
| MKA-K060 | 0.6L | 7,150 yen (6,500 yen excluding tax) |
Main Feature Details
(1) A one-push mug based on human engineering for unparalleled drinkability [New]
With the MKA-K, we have enabled a more comfortable drinking experience by meticulously redesigning the structure of our previous model, the MMJ-A2 (2023 model).
| Previous Tiger Product, MMJ-A2 (2023 model) | MKA-K | ||
|---|---|---|---|
| Spout shapes The improved shape fits more comfortably on your lips, making it easier to drink. |  |  |  |
| Lid opening angle The lid opens farther to the back, reducing pressure when drinking. |  | |  |
| Spout height The height of the spout was extended and the push button was improved so that it does not touch your lower lip. Furthermore, the distance to the hinge (the fixture that secures the lid) was extended to prevent the hinge from touching your nose. |  | |   |
The bottom frame of the one-push button part has been eliminated, making the button easier to push. The button and lock are the same, making the mechanism easy to operate with one hand.
Highest drinkability rating in Tiger history!*
With support from the Research Institute of Human Engineering for Quality Life, we conducted experiments on vacuum insulated bottles. When ordinary consumers were asked to use and compare the MKA-K with one of our previous products, as well as one-push mugs from other companies for a total of four products, the MKA-K received the highest rating in terms of drinkability (Conducted from September to October 2022 Usability evaluation of one-push mug-type vacuum insulated bottles).
“What is the Research Institute of Human Engineering for Quality Life?”
The role of the Research Institute of Human Engineering for Quality Life in society is to serve as a “forum for industry-academia collaboration on human engineering for daily life.” It is an organization that identifies human characteristics, lifestyle characteristics, and lifestyle values from a scientific and engineering perspective, and reflects them in product design and services.
*Comparison of the average scores of 57 men and women aged 14 to 75 years old who were asked to rate the overall “drinkability” on a 5-point scale (5 good, 4 somewhat good, 3 neither good nor bad, 2 somewhat bad, 1 bad) after testing for 19 criteria to evaluate the ease of opening, drinking comfort, and whether or not they felt any discomfort when drinking (implementation from September to October 2022.)
Comparison of overall drinkability
Survey Period: September 29–October 2, 2022
Survey Subjects: 57 men and women aged 14 to 75
Survey Method: Experimental evaluation by the Research Institute of Human Engineering for Quality Life
Evaluation Details: Evaluation of 19 individual usability criteria as well as an overall evaluation for one-push mug bottles
(2) In addition to the stopper, the exterior of the body also has the antibacterial finish.
vBioGuard+” to keep the bottle clean during use
The MKA-K, which features an antibacterial finish on the stopper and exterior of the body as well as a Super Clean Plus finish on the inner surface, is part of a product series that employs Tiger’s proprietary hygiene design, BioGuard+.
Bacterial growth is reduced by 99% or more compared to products without the antibacterial finish.*
Stopper with SIAA-certified antibacterial finish
The SIAA-certified stopper with an antibacterial finish satisfies the three criteria of antimicrobial properties that prevent the growth of bacteria, safety that meets the uniquely established safety criteria, and appropriate labeling about the antibacterial finish or materials used.
*Test result: 2.0 or higher antibacterial activity value
Tested parts: Stopper, exterior of the main body
SIAA registration number: JP0122676X0010G
The SIAA marks are symbols for KOHKIN (or antibacterial) established by the Society of International Sustaining Growth for Antimicrobial Articles.
Products that meet the three criteria of [1] antimicrobial properties (1), [2] safety (2) and [3] appropriate labeling (3) may carry the SIAA mark.
(1) The proportion of bacteria on the surface of the product must be equal to or less than 1/100 that of a non-treated product, and the antimicrobial effect must remain after durability tests. Antimicrobial properties are determined from the results of tests conducted in accordance with the international standard ISO 22196.
(2) The safety criteria uniquely established by SIAA must be met.
(3) The types of antibacterial agents used and parts treated must be clearly indicated.
The gasket has also been treated with an antibacterial finish for cleanliness.
Super Clean Plus finish to resist stains and odors
The inner surface of the bottle does not use an environmentally hazardous fluorine coating. Instead, it is made with our proprietary Super Clean Plus electrolytic polishing technology to achieve the same level of stain resistance. The smooth, glossy finish prevents stains and odors, allowing the bottle to be kept clean with a quick wash.
The bottle can also be used for sports drinks.
(Clean the bottle immediately after use.)
(3) A total of five natural colors that evoke the beauty of our planet [New]
We have selected colors that evoke nature. The rich colors that blend in with natural landscapes look beautiful in any situation. The black stopper make the color of the main body stand out vibrantly.
(Color configurations vary by size.)
Other features
•Non-slip powder coating on the exterior of the main body
It’s ideal for carrying when going outdoors or on errands, as it is non-slip even when held with wet hands.
•Excellent heat-retaining/cold-storage performance thanks to vacuum insulation
High heat/low-temperature insulation performance is achieved with the stainless-steel, double-walled, vacuum structure!
Hot drinks will stay hot and cold drinks will stay cold even about six hours later, that is, drinks can be kept at the best temperatures for drinking for many hours.
When the bottle contains a cold drink, no condensation forms on the outer surface of the bottle. And when the bottle contains a hot drink, the bottle will never get too hot to hold.
Reference Information
EVERYWHERE #TigerBottleIdeas
You’re not making the most of your bottle if you’re just using it to store drinks.
Its uses are more flexible than you might think.
This is a Tiger Bottle.
It’s more than just a tool. It’s something that gives you more to do and expands your possibilities.
Take it with you anytime, anywhere, and with anyone.
Change your day-to-day in a creative way.
What new use will you discover today?
Watch it now—our new movie EVERYWHERE, which features bottles recommended by Tiger!
In order to achieve health consciousness, human rights consciousness, and environmental consciousness, Tiger has made the following four pledges for its vacuum insulated bottles: no conflict minerals, no fluorine coating, yes our own factories, and no plastic waste.
Learn more about our four pledges:
https://www.tiger-corporation.com/ja/jpn/about-us/sustainability/
Learn more about circular economy initiatives:
https://www.tiger-corporation.com/ja/jpn/feature/sdgs/
0.36L
0.48L
0.6L
Product Page:
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mka-k/
Product Specifications
Product name: Vacuum Insulated Bottle
Release date: January 21, 2023
| Product number | MKA-K036 | MKA-K048 | MKA-K060 |
| Suggested retail price | 6,050 yen (5,500 yen excluding tax) | 6,600 yen (6,000 yen excluding tax) | 7,150 yen (6,500 yen excluding tax) |
| Actual capacity (L) | 0.36 | 0.48 | 0.6 |
| Heat insulation effect (6 hours) | 62°C or higher | 67°C or higher | 70°C or higher |
| Heat insulation effect (1 hour) | 85°C or higher | 86°C or higher | 87°C or higher |
| Low-temperature insulation effect (6 hours) | 9°C or lower | 8°C or lower | 7°C or lower |
| Opening diameter (approx.) (cm) | 4.3 | 4.3 | 4.3 |
| Size: Width × depth × height (approx.) (cm) | 6.6×7.3×17.8 | 6.6×7.3×22.0 | 6.6×7.3×26.2 |
| Main unit weight (approx.) g | 170 | 200 | 230 |
| Available Colors | Stone Black “KK” Berry Red “RK” Egret White “WK” | Sand Beige “CK” Moss Green “GK” Stone Black “KK” Berry Red “RK” Egret White “WK” | Sand Beige “CK” Stone Black “KK” Egret White “WK” |
- Actual capacity is the volume of drink that can be actually contained in the bottle when the stopper included with the product is put on the bottle.
- The heat insulation effect is the temperature of water in the bottle one to six hours after it is filled with hot water at 95±1°C and placed in an upright position and left standing at a room temperature of 20±2°C.
- The low-temperature insulation effect is the temperature of water in the bottle 6 hours after it is filled with cold water at 4±1°C and placed in an upright position and left standing at a room temperature of 20±2°C.
The colors in the product photos may differ slightly from the actual colors. Please be aware of this.
Watch a movie outlining Tiger Corporation’s vision statement for the next 100 years — “Do Hot! Do Cool!”
Tiger Corporation will mark its 100th anniversary in 2023.
Since our founding, we have continued to focus on advanced thermal control through the use of vacuum insulation and thermal control technologies.
We will continue to make the best use of these technologies to spread joyous harmony throughout the world for the next 100 years.
“Do Hot! Do Cool!” Bring warmth for 100 years. Act cool for 100 years.
Japanese : https://youtu.be/MQe_G1aveuM
English : https://youtu.be/imqk_PCEJt4