Announcing the 2nd volume of “Survey on changes in household dining tables due to soaring prices”

Tiger Corporation(President: Yoshitoshi Kikuchi, Headquarters : Kadoma City, Osaka Prefecture) , a world leader in heat control technology, targeted 328 married men and women in their 20s to 60s who have cooking habits nationwide in September . A survey on changes in household dining tables due to soaring prices” was conducted. In this release, as the second release, we will announce the survey results on “rice”, which is a representative staple food, and its price.
Due to the increase in imported raw materials, feed and fertilizer costs due to the depreciation of the yen, and soaring energy prices, the number of food items , mainly wheat products and processed foods, has increased in price from January to October 2022 , exceeding 20,000 items . Monthly price increases are more than 6500 items. Under these circumstances, it is also true that the retail price of rice is consistently lower than the same month of the previous year from October 2020 to August 2022 . ( *1) However, it was found that about
As the interest in rice increases due to soaring wheat prices, we have been selling the rice cooker brand “Takitate” for more than 50 years, supporting the expansion of rice consumption. Through the “ # Let’s eat rice” campaign, we will disseminate

　

30 % of people misunderstand that the price of rice is on the rise !
24.1% of people eat rice as a staple food due to the rising prices of bread and noodles!

Regarding “rice,” which is a representative staple food, about 30 % of the respondents answered that “the price of rice has increased compared to last year” at the beginning of September at the time of the survey . In fact, the retail price of rice has been on a downward trend ( *1 ) over the past three years, so we learned that there are a certain number of people who misunderstand the price trend of rice.

70.7 % of respondents answered that they would like to eat more rice because of the soaring wheat prices, while those who answered that they are eating more rice as a staple food due to the soaring prices of bread and noodles. It turns out that 24.1 % of people did . ( *2 )
40.2% of respondents are considering a review of rice cookers that can cook delicious rice, indicating that interest in rice is increasing. ( *3 )

　

Rice boasts a deep-rooted popularity as a staple food.
As a result, most people eat rice for lunch and dinner!

24.1 % answered that they “most often eat rice for breakfast,” about 42.1 % for lunch, and about 74.7% for dinner . For breakfast, the result was second only to those who prefer bread (about 46.3 % ) , but for lunch and dinner, the majority of people eat rice. I have found that it is grade.
one in three of those who want to eat more rice due to rising prices said they would like to change their breakfast from bread to rice. did. ( *4 )

(*1) Relative transaction price of rice : 15,716 yen, Annual average price of rice produced in 2020: 14,529 yen Average price of rice produced in 2021 from September 2021 to July 2022 : 12,839 yen Data quoted from (*2) (*3) (*4) Announced September 27 ,

Survey target: 328 married men and women in their 20s to 60s
Survey period: September 7 (Wednesday) to 8 ( Thursday ), 2022 Survey method: Internet survey (in-house survey)

　

Survey Results: Changes in Family Dining Tables Due to Soaring Prices (Graph)

Survey target: 328 married men and women in their 20s to 60s
Survey period: September 7 (Wednesday) to 8 ( Thursday ) , 2022 / Survey method: Internet survey (in-house survey)

“ # Let’s eat rice” campaign

As interest in rice rises due to soaring wheat prices, in order to support the expansion of rice consumption, we are disseminating information on “rice that you want to know now” through the “ # Let ’s eat rice” campaign. I will continue.

(1) Let’s eat delicious #rice ! quiz campaign

Eat delicious #rice with a tiger pressure IH jar rice cooker ! gift campaign

Reference | “Know, learn, enjoy 50 freshly cooked ” popular article ranking

grams is 1st place rice ? how many cc ? how many kcal ? Thorough explanation of “Komeichigo” ★ About 120,000 accesses per month ! ( September 22nd )

https://www.tiger-corporation.com/ja/jpn/feature/rice-cooker/takitate50/16/

It was the Edo period, when the kokudaka system was established, that “go” became a common unit for measuring rice. “Ai”, which has taken root in our daily lives, is still a familiar unit in our lives.
1 go of rice before cooking is converted to grams , the weight will be about 150g . However, in fact, there are some differences depending on the variety and condition of rice (brown rice, germ rice, new rice, old rice, etc.), and even the moisture content.
When converted to mL (or cc ), which represents volume , 1 go is about 180 mL ( cc ). There are 180mL and 200mL measuring cups in Japan, but the 180mL cup is a measuring device created for measuring

2nd place “Explanation by the person in charge of development!” I will teach you how to cook delicious brown rice. ★ About 36,000 accesses per month ! ( September 22nd )

https://www.tiger-corporation.com/ja/jpn/feature/rice-cooker/takitate50/17/

If you have a rice cooker with a “brown rice” menu, you can cook brown rice just like white rice by washing it and adjusting the amount of water on the brown rice scale. The “brown rice” menu includes a water absorption process, so you can switch on and cook immediately without water absorption. However, if you feel that the brown rice is hard when you try to cook it, you can try letting it absorb water for about

3rd Place: What is the trick to thawing frozen rice?
Explanation of NG cases and correct freezing method ★ About 24,000 accesses per month ! ( September 22nd )

https://www.tiger-corporation.com/ja/jpn/feature/rice-cooker/takitate50/11/

To thaw frozen rice deliciously, ①Put the frozen rice out of the freezer in the microwave oven with the wrap still on. ② Heat at 600W for 30 seconds to 1 minute, and when the rice is soft enough to loosen with chopsticks, transfer to a heat-resistant rice bowl. ③ After loosening the rice with chopsticks and removing excess water, cover it loosely with plastic wrap and heat it again at 600W for about 2 minutes. By heating the rice in two batches to evaporate excess moisture, the sticky texture peculiar to frozen rice disappears.

4th place I want to bring frozen rice to my lunch box! How to Freeze and Defrost Rice Deliciously

https://www.tiger-corporation.com/en/jpn/feature/rice-cooker/takitate50/15/

Frozen rice can basically be used for bento. However, if you use frozen rice for lunch, be sure to reheat it. When freezing rice, divide the rice into individual portions and wrap them in plastic wrap . Serve the rice as thinly as possible and wrap it in a fluffy way. After that, lightly remove the heat, put it in the freezer, and use the quick freeze function to freeze it at once. If you do not have a quick freeze function, we recommend placing an aluminum tray with high thermal conductivity under the rice that you have divided into small portions.

5th place (Certified 5 -star commentary by a rice meister! ) Does rice have an expiration date? How to eat old rice deliciously

https://www.tiger-corporation.com/en/jpn/feature/rice-cooker/takitate50/20/

Rice does not have expiration dates or expiry dates, but since it is a perishable food, it deteriorates over time, just like vegetables. Oxidation of polished rice progresses immediately after polishing, and if it is left for a long time, the risk of mold and insects increases.
　It is best to eat the rice as soon as possible after polishing, but the best time to eat it is 2 weeks to 1 month after polishing in the spring and summer, and 1 to 2 months in the fall and winter. Also, keep in mind that rice does not like high temperature, high humidity, and dryness, so there is an optimum temperature and humidity.

　

Reference information｜Jar rice cooker product introduction

pot pressure IH jar rice cooker Earthen pot with foam JPL-S100

Pressure IH jar rice cooker JPV-A100/A180

---

タイガー魔法瓶 NEXT100年ステートメントムービー「Do Hot ! Do Cool !」公開中！