6th Tiger Year Campaign “Takitate Campaign”

2022-11-01

EVERY TIGER rice cooker are eligible!

6th Tiger Year Campaign “Takitate Campaign”

Tues.1st.Nov.22 – Tues.20th.Dec.22

Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka Prefecture), a world leader in heat control technology, is launching the 6th Tiger year campaign “Takitate Campaign” from November 1, 2022 (Tues).

TIGER is offering a special gift to those who purchase any(*1) TIGER rice cooker during the period. Total of 200 people will be presented with a lottery for the “Torafugu Cuisine Set” from restaurant “Suhunpanro” or the “Luxury Sukiyaki Set” from members-only Yakiniku restaurant “Toraichi”.

*1 except commercial rice cookers

“Takitate” rice cooker series,which was born in 1970, has exceeded 72 million units(*2) in total production so far. This series has been loved by many people over the years. We have continued to pursue the ideal cooking techniques that bring out the sweetness and umami of rice, with “Donabe Gohobidaki” using real clay pots and “Gohobidaki” learned the cooking techniques from clay rice pot.

Please enjoy freshly-cooked sweet rice at home, along with the luxuriously selected gift from exclusive Japanese restaurant.

*2 counting from the start of sales in 1970 to the end of April 2022 (including domestic shipments), in-house research

Long-established traditional Japanese restaurant, Shunpanro “Torafugu Cuisine Set”

Certified in 1888, as the first restaurant to serve puffer fish in Japan. “Shunpanro” has been loved by by many VIP guest such as Hirofumi Ito(the first prime minister in Japan) as a guest house in Shimonoseki.

The fresh and high-quality pufferfish landed at Karato Market are carefully selected by skilled craftsmen one by one to provide the best texture and flavor. The best part of the pufferfish sashimi is how you cut very thin that you can see the pattern on the plate through it. Guests can enjoy the best pufferfish with Shunpanro’s special ponzu sauce and the piquant spiciness of grated maple leaves.

Members only Yakiniku Kappo Toraichi “Luxury Sukiyaki Set”

“Toraichi” is a reservation-based, membership-based Yakiniku restaurant located in Fukushima-ku, Osaka. They offer a limited number of guests a special course dishes that focuses on seasonal fresh ingredients.

The meat used in the sukiyaki set is carefully selected A5 sirloin. Tender, sweet, and beautifully marbled sirloin with a thickness that brings out the most flavor. Toraichi original “Warishita” and beef tallow are also delivered as a set. The guests can enjoy the taste of members-only Yakiniku kappo at their home just by adding ingredients.

Campaign overview

NAME:

6th Tiger Year Campaign “Takitate Campaign”

WINNING PRIZE:

Special gift to those who purchase any TIGER rice cooker during the period. Total of 200 people will be presented with a lottery.

*For one coice from below

  • Shunpanro “Torafugu Cuisine Set” [50 set]
    Frozen tiger pufferfish dish for 2 people
    Tiger blowfish sashimi, tiger blowfish dust, tiger blowfish skin, ponzu sauce, grated radish
  • Toraichi “Luxury Sukiyaki Set” [150 set]
    A5 sirloin meat for 2-3 people, Toraichi’s special sauce, Japanese beef tallow
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PERIOD:

[Validity period of receipts and purchase confirmation slips]

Tues.1st.Nov.22 – Tues.20th.Dec.22

[Application period]

10:00AM Tues,1st.Nov.22 – 23:59PM Tues,20th.Dec.27th

APPLY:

Access to https://www.tiger-corporation.com/ja/jpn/feature/campaign/tigeryear-takitate/ and fill in the application form.

*Only one application per product will be accepted during the period.

Applicable products:

EVERY TIGER “Takitate” rice cooker.

*except commercial rice cookers

Shipping:

Prizes are scheduled to be shipped in late January 2023. *Delivery date cannot be specified.

Reference information|Jar rice cooker “Takitate” Product introduction (excerpt)

Donabe Pressure IH Rice Cooker “Takitate” Donabe Gohobidaki JPL-S100

https://www.tiger-corporation.com/ja/jpn/product/rice-cooker/jpl-s/

Slate Black [KT]
Mist White [WS]

The “100th Anniversary Model” . Equipped new technology “continuous non-stop heating” is adopted for “Donabe Gohobidaki” that brings out the sweetness of rice at a maximum temperature of about 280 degrees *.

This rice cooker realized the taste of rice cooked in a wood fire. “Taste Finishing” menu brings out the sweetness and firmness of rice while maintaining high temperature, which has been well received from the previous model, and the “Ohitsu Thermal Insulation” modeled after a wooden ohitsu.

*”White rice” menu 5.5 go Cooking separately “Shakkiri” Fire Kagen “Strong” When cooking rice, the temperature of the outer bottom surface of the inner pot (according to our research)

Pressure IH Rice Cooker “Takitate” JPV-A100/A180

https://www.tiger-corporation.com/ja/jpn/product/rice-cooker/jpv-a/

Matte Black [KM]
Matte White [WM]
*JPV-A100 only

Equipped with a “grainy rice cooking program” that reproduces the fire technique of Donabe based on the temperature control of Donabe. “grainy heat retention program” allows you to enjoy fluffy rice even after a long time has passed for keeping it warm. This model meets the needs of busy dual-income households that frequently keep rice warm. Incorporating ideas that save daily hassle, such as the “small amount of umabi” menu and the “frozen rice” menu.


TigerCorporation, NEXT 100 year statement movie “Do Hot! Do Cool!”

Tiger Corporation will celebrate its 100th anniversary in 2023.
Since our founding, we have continue to create high heat technology by using “vacuum insulation technology” and “heat control technology”.
We promise to bring joy to gatherings around the world with heat technology for the next 100 years.

Do Hot ! Do Cool !
https://youtu.be/MQe_G1aveuM