[Survey on Awareness of Coffee, Caffeine, and Decaf] 40% of Coffee Lovers “Hold Back” Despite Wanting to Drink
Survey on Awareness of Coffee, Caffeine, and Decaf
40% of Coffee Lovers “Hold Back” Despite Wanting to Drink, Citing Sleep Quality Concerns. What Is the “Caffeine Management” Practiced by 1 in 7 People?
— Introducing Fully Automatic Coffee Makers Compatible with Decaf Beans, Delivering Authentic Flavor —
Tiger Corporation (CEO: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, will release the [Fully Automatic Coffee Makers ADG-A060] on Thursday, October 1, 2026. This product is equipped with a “Decaf Menu” that draws out a deep flavor even from decaf beans, which are often perceived as lacking in taste.
In conjunction with this, we conducted an “Awareness Survey on Coffee and Caffeine” targeting 300 men and women in their 20s to 80s nationwide. In recent years, decaffeinated coffee has been expanding from a “substitute for a select few who want to avoid caffeine” to an “everyday coffee” chosen according to the time of day, physical condition, and its impact on sleep.
Accordingly, rather than a binary choice of “consuming/not consuming” caffeine, an increasing number of people are choosing ways to incorporate it that suit them, such as adjusting their intake according to the moment.
Therefore, Tiger Corporation investigated the actual conditions of daily coffee consumption and attitudes toward caffeine and decaf.
As a result, while over 90% (90.4%) of respondents answered that they “drink” or “occasionally drink” coffee, and over 80% (82.7%) answered that they “like” coffee, it was revealed that 40% (40.0%) answered that they “held back / thought about holding back despite wanting to drink coffee.” Reasons for holding back included “might not be able to sleep at night” and “might upset my stomach,” indicating a reality where people refrain from coffee out of concern for their sleep and physical condition, despite wanting to enjoy it.
Furthermore, regarding decaf, while taste-related hurdles remain such as “unsatisfying” (36.3%), “weak” (29.7%), and “has an unappetizing image” (26.3%), 59.0% answered that they “would like to drink it” if they could enjoy an “authentic flavor.” From this survey, it has become clear that while consumers have needs such as “wanting to enjoy coffee in the evening or at night” and “wanting to choose a drinking style that suits them while being mindful of caffeine intake,” there is a gap where they “feel decaf lacks flavor.”
This press release introduces the fully automatic Coffee Makers ADG-A060, which utilizes Tiger Corporation’s unique “Hybrid Extraction” and “Stepless Conical Burr Mill” to allow users to enjoy not only regular coffee beans but also decaf beans—which are often felt to be lacking—with a deep, authentic flavor.
Survey Summary
- Nearly 90% of people regularly drink coffee, and over 80% like it.
- While coffee is a daily staple, 40% “hold back despite wanting to drink.”
- The top reason for holding back is “It might keep me awake at night” (75.0%), indicating sleep anxiety is a major constraint.
- 1 in 5 people have “regretted” drinking coffee, primarily due to its impact on sleep.
- Despite lingering taste hurdles, approximately 60% are willing to drink decaf if it offers an “authentic flavor.”
- About 1 in 7 (14.0%) have experience with caffeine control, mostly driven by concerns over “sleep quality and falling asleep.”
Survey Overview
Target: 300 men and women in their 20s to 80s nationwide Survey Period: Friday, July 3, 2026
Method: Internet research using “Freeasy” by iBridge Corporation
* As the result figures are appropriately rounded off to the nearest decimal, there may be discrepancies when calculating the totals.
* When introducing the survey results, please include the annotation [Quoted from Tiger Corporation’s “Awareness Survey on Coffee and Caffeine”].
Nearly 90% of people regularly drink coffee. Over 80% like coffee.
We found that 78.7% of respondents answered they “drink” coffee regularly, and 11.7% “occasionally drink” it, meaning a total of 90.4% drink coffee on a daily basis. In addition, 82.7% answered that they “like” coffee, suggesting that coffee is a daily luxury for many people.
While coffee is drunk on a daily basis, 40% “hold back despite wanting to drink.”
When asked about their experience of “holding back despite wanting to drink coffee,” 23.0% said they “have held back” and 17.0% said they “have thought about holding back,” meaning a total of 40.0% answered that they have suppressed their desire to drink it.
The top reason for holding back is “might not be able to sleep at night” at 75.0%. Sleep anxiety is a major constraint.
The most common reason for holding back or thinking about holding back on coffee was “might not be able to sleep at night” (75.0%). This was followed by “might upset my stomach” (22.5%) and “has an unhealthy image” (8.3%). This reveals that many people refrain not because they don’t want to drink coffee, but because they are concerned about its impact on their sleep and physical condition.
1 in 5 people “have regretted” drinking coffee. Impacts on sleep rank highest among the reasons.
Regarding the experience of regretting drinking coffee, 19.7% answered that they “have regretted it.” The most common reason for regret was “couldn’t sleep” (57.6%), followed by “difficulty falling asleep” (32.2%) and “needed to use the restroom more often” (32.2%).
While taste hurdles remain for decaf, about 60% are willing to drink it if it offers an “authentic flavor.”
Responses toward decaf included “unsatisfying” (36.3%), “same as regular coffee” (30.0%), “weak” (29.7%), and “has an unappetizing image” (26.3%). On the other hand, when asked if they would like to drink decaf if they could enjoy an “authentic flavor,” 59.0% answered “Yes.” The top reasons were “want to enjoy the taste” (65.5%), “want to enjoy the aroma” (44.6%), and “can drink it even at night” (38.4%).
Approximately 1 in 7 people have experience with caffeine control. The most common reason is “impact on sleep quality and falling asleep.”
Approximately 1 in 7 people answered that they have practiced “caffeine management/caffeine control.” The top reasons for doing so were “because I’m concerned about the impact on sleep quality and falling asleep” (40.5%), “because I want to hold back on caffeine from the evening onwards” (38.1%), and “because I want to enjoy coffee even at night” (35.7%).
Enjoy an Authentic Flavor at Home, Even with Decaf [Fully Automatic Coffee Makers ADG-A060]
The ADG-A060 are fully automatic Coffee Makers equipped with our proprietary “Hybrid Extraction” (immersion x pour-over) and a “Stepless Conical Burr Mill.”
This product adopts a “unique Hybrid Extraction” that combines the “Pour-over (Drip) Method,” a common extraction method where hot water passes through coffee grounds to extract components, with the “Immersion Method,” typified by siphons and French presses, where coffee grounds are steeped in hot water to draw out sweetness and richness.
Furthermore, it utilizes a “Stepless Conical Burr Mill,” allowing you to easily enjoy the deep, clear-tasting coffee unique to hybrid extraction using freshly ground coffee beans. It also features four selectable brewing menus: Rich, Strong, Decaf, and Iced. Among these, the Decaf Menu makes it possible to extract a deep flavor from decaf beans—which are often felt to be lacking—through a unique extraction technology that incorporates the immersion method.
Moreover, by incorporating regular coffee beans and decaf beans according to your preference, you can also enjoy finding your “perfect caffeine amount” suited to the time of day or your mood. Whether you want to enjoy a robust coffee in the morning, wish to hold back slightly from the evening onwards, or prefer something lighter today according to your physical condition, we propose a coffee time tailored to your daily life rhythm.
* Caffeine amounts vary depending on the type of beans, blend, brewing conditions, etc. We do not guarantee accurate caffeine content.
Product Name: Coffee Maker ADG-A060
Color: Onyx Black
Price: Open price*
Launch Date: October 1, 2026
*Products with an open price do not have a suggested retail price.
Key Features
1. Hybrid Brew
By combining “Pour-over (Drip)” and “Immersion” methods, this system thoroughly extracts the unique characteristics of your coffee beans, leaving nothing behind.
2. Stepless Conical Burr Grinder
The grind size can be seamlessly adjusted from coarse to fine. It uses conical burrs designed to minimize unevenness in grind size. You can enjoy your preferred flavor by adjusting the grind to match your mood of the day or the unique profile of the beans.
3. Four Selectable Brewing Menus
Rich: A well-balanced, mild flavor that enhances the original taste of the beans (Hybrid Brew)
Strong: A sharp and powerful flavor (Pour-over)
Decaf: A highly flavorful cup, overcoming the typical thinness of decaf beans (Immersion)
Iced: Richness with a pleasant bitterness and a clear aftertaste (Immersion)
[ADG-A060 Product Page]
https://www.tiger-corporation.com/ja/jpn/product/coffee-machine/adg-a/
About Tiger Corporation
Founded in 1923, beginning with the manufacture of “Tiger Brand” glass vacuum flasks for the domestic Japanese market. Driven by our vision of “Spreading happy family gatherings around the world,” we have passionately pursued “temperature-related” technologies for over a century. Applying our core “vacuum insulation technology” and “thermal control technology,” we manufacture and sell household and commercial vacuum-insulated containers (vacuum flasks), cooking appliances like rice cookers, and industrial components for fields including transportation, construction, aerospace, and healthcare, with a proud presence in approximately 60 countries worldwide.
Tiger Corporation Global Tagline “HEAT TO HEART” Brand Site / Movie Now Available
Freshly made, sealed with care.
Inside, a silent thought for another.
Freshly cooked rice for the family table.
Piping hot coffee to share with friends.
Refreshing soda for a moment of me-time.
The warm and the cold.
Born from heat, bringing people together.
In that connection, “heartwarming DANRAN” begins.
To create heat, and to hold it close.
Tiger’s century-long legacy of perfecting thermal control technology.
Bringing you closer to the people who matter most.
May this heat find its way to your heart.