Tiger Corporation Launches First-Ever Global Campaign, Unveiling New Brand Tagline “HEAT TO HEART”
Tiger Corporation Launches First-Ever Global Campaign: “HEAT TO HEART”
Tiger Corporation Unveils New Brand Tagline “HEAT TO HEART” and Brand Movie on June 1, 2026
Tiger Corporation (CEO: Yoshisato Kikuchi; Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, is pleased to announce the formulation of its new global branding tagline, “HEAT TO HEART,” marking the beginning of its next century. The tagline will be rolled out worldwide starting today.
As the first phase of this initiative, a new Brand Movie has been released today on our official brand site and YouTube channel.
Our origins trace back to the childhood of our founder, Takenori Kikuchi. During his years as an apprentice, he often thought, “How wonderful it would be if I could always have warm tea, just like the tea my mother used to brew.” This longing for “DANRAN” became our foundation. Since we began manufacturing Tiger brand vacuum flasks in 1923, we have continued to refine our proprietary thermal control technologies, centered on vacuum insulation and heat management.
Inheriting this founding spirit, we now deliver our products to approximately 60 countries worldwide, striving to realize our corporate philosophy: “To share heartwarming DANRAN around the world.”
In today’s diversifying society, we have redefined the “DANRAN” that Tiger aims to foster from a global perspective. “HEAT TO HEART” embodies our determination to facilitate heartfelt connections (HEART) among people worldwide through our unique thermal control technology (HEAT).
No matter how times change, the desire to connect with loved ones remains universal. While honoring Tiger’s characteristic sincerity and integrity in craftsmanship, we will continue to create products that are cherished in everyday life, bringing “heartwarming DANRAN” to people all across the globe.
Our Statement: HEAT TO HEART
Concept of the Brand Movie: HEAT TO HEART
The movie depicts the “heartwarming DANRAN” that Tiger strives to spread—a warmth created through heartfelt connections between family, friends, and people all over the world.
Official brand site https://www.tiger-corporation.com/ja/jpn/about-us/tagline/
Movie https://youtu.be/lu0BK2-5bHI
About Tiger Corporation
Tiger Corporation began in 1923 with the manufacture of “Tiger” brand glass vacuum flasks for the Japanese market. Through continuous ingenious innovation and a sincere commitment to craftsmanship, we transformed the vacuum flask from a luxury item into an everyday essential for households everywhere. To realize our Vision, “To share heartwarming DANRAN around the world,” we have spent over 100 years perfecting technologies related to temperature.
Specializing in products that utilize our proprietary “vacuum insulation technology”—exemplified by our vacuum insulated bottles and thermal carafes—and our “thermal control technology”—as seen in our “Takitate” rice cookers—we manufacture and sell a wide range of goods. Our portfolio includes vacuum insulated containers (flasks) for both household and commercial use, kitchen appliances such as rice cookers, and industrial components and products for sectors including transportation, construction, aerospace, and medical care. Today, Tiger Corporation operates in approximately 60 countries worldwide.