Ms. Naomi Watanabe Has Become Tiger Bottle Ambassador
Ms. Naomi Watanabe Has Become Tiger Bottle Ambassador
New visuals and a new web commercial will be released
Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, announces that Ms. Naomi Watanabe has become Tiger Bottle Ambassador. Concurrently with her appointment as Tiger Bottle Ambassador, new visuals and a new web commercial in which Ms. Naomi Watanabe promotes Tiger bottles will be released on Thursday, July 6, 2023.
Tiger Corporation celebrated its 100th anniversary on February 3, 2023. The product that forms the base of Tiger Corporation’s founding is a vacuum bottle. With the vacuum-insulation technology that Tiger Corporation (“the company” or “we”) has developed for vacuum bottles for years, the company will keep providing new value with vacuum-insulated bottles under its four pledges, while protecting the environment, human rights, and health of people, toward its vision of spreading joyous harmony throughout the world for the next 100 years.
To encourage more and more people to enjoy using Tiger bottles in various settings, we have named Ms. Naomi Watanabe, who has already been our brand partner since April 2023, as Tiger Bottle Ambassador as well. The four patterns of new visuals show how Ms. Naomi Watanabe, after she has entered the world of illustrations, uses a Tiger bottle in various everyday settings, embodying the catchphrase “Everytime, TIGER.” The new web commercial is a pop art work that matches the new visuals. The visuals and web commercial show the convenience of Tiger bottles through her comical acting of a character who enjoys using a Tiger bottle in various settings such as at home and work and on a beach. The new visuals and web commercial will be released in series through various media, including the official social media sites, stores handling the products, and advertisements.
For the next 100 years, we will continue to take on the challenge of manufacturing products with sincerity to fulfill our mission of creating new dining standards with ideas that bring warmth and comfort, toward our vision of spreading joyous harmony throughout the world.
Impressive new visuals for Tiger bottles with Ms. Naomi Watanabe, a pop-culture icon, will be released
In the new visuals, Ms. Naomi Watanabe goes into the world of illustrations and expressively acts a character who uses a Tiger bottle in various everyday settings in a way that fits with the catchphrase “Everytime, TIGER.” On her social media site, images of herself wearing clothes in lovely colors are impressive. In our promotional visuals as well, she expresses the diverse designs, colors, and functionalities of Tiger bottles in her fashionable way.
Vacuum-Insulated Bottles for Carbonated Drinks, MKB-T Series “To be released on August 1, 2023”
Vacuum-insulated bottles with Tiger’s original features can be used to carry hot, cold, and even carbonated drinks. Ms. Naomi Watanabe expresses the merits of the year-round bottle with her smile in the visual.
Product details:
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mkb-t/
Vacuum-Insulated Bottle, MKA-K Series
One-push mugs for unparalleled drinkability*. As Ms. Naomi Watanabe’s facial expression in the visual suggests, the bottle allows her to quickly hydrate herself with one hand, even when she is concentrating on playing a game.
*Comparison with our previous vacuum insulated one-push type mug bottle (based on our own research)
Product details:
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mka-k/
Vacuum-Insulated Bottles (for Cold Drinks Only), MCS-A Series
The vacuum-insulated bottles with a stainless steel straw allow you to hydrate yourself without worrying about smudging your makeup. Ms. Naomi Watanabe acts an office worker who wears perfect makeup in the visual.
Product details:
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mcs-a/
Vacuum-Insulated Bottles (for Cold Drinks Only), MTA-B Series
The large-capacity vacuum-insulated bottles keep drinks cold. With her cheerful look, Ms. Naomi Watanabe expresses in the visual how she can keep herself hydrated comfortably with the bottle even in a setting where she needs to hydrate herself well, such as on a beach.
Product details:
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mta-b/
Ms. Naomi Watanabe enjoys using a Tiger bottle to the full in the world of illustrations!
A new web commercial to promote the MKB-T series of vacuum-insulated bottles that allow you to enjoy hot, cold, and even carbonated drinks with just one bottle will be released
The web commercial comically depicts settings where Ms. Naomi Watanabe enjoys drinks from a Tiger bottle in the world of illustrations, such as a hot drink while walking under snowfall on a street, a cold drink in blazing sunlight on a beach, and beer* at a BBQ garden. Along with the message, “# You are OK with just this single bottle,” the commercial expresses that you can enjoy your favorite drinks with just one bottle in various settings and in any weather and any temperature. At the end of the commercial, you can see her face with slightly different expressions, suggesting a wide variety of settings where Tiger bottles can be used.
*When using this product as a container for alcoholic beverages, please comply with the laws and regulations of your country or region.
URL: https://youtube.com/shorts/LSsNfmtO6QQ
Profile of cast member
Naomi Watanabe/Profile
Born in Taiwan in 1987 and grew up in Ibaraki Prefecture, Japan. Made her debut as a comedian in Japan in 2007 and enjoyed a burst of popularity with Beyoncé’s dance performances. In 2016, she held a world tour in New York, Los Angeles, and Taiwan, attracting public attention. In 2019, she started living in two different locations, Tokyo and New York. In April 2021, she moved her home ground to New York. She has over 9.95 million followers on Instagram in Japan, and while she is active as a comedian, she plays a lively part in a variety of fields such as producing a clothing brand, acting, and appearing in commercials.
Comments from Ms. Naomi Watanabe, Tiger Bottle Ambassador
1. Seizing on the 100th anniversary, we would like to try new things for Tiger bottles.
How do you feel and prepare yourself when you take on new things such as performing in a musical or walking on a runway?
When you are asked to try new things, you definitely feel uneasy. You may wonder whether you can make it because you have never done it before. For me, instead of deciding my limits based on my present self, I always take on new things I’ve never done before, hoping to see my future self and being excited about how far I can go. I imagine myself standing in front of the audience after trying hard to reach a goal even though my present self may not be able to do it. And, after trying, I’m like “Wow, I made it.” This makes me feel confident, driving me to try another new thing.
2. The new visuals to promote Tiger bottles are created as a new project where Ms. Watanabe enters the world of illustrations. How was the shooting?
Photos in various patterns were taken to see what settings the bottles would fit in. During the shooting, I posed while thinking that I would use the bottle in this way in a situation like this or it would be comfortable if I had the bottle in a situation like this. The illustrations are lovely and I think that the audience can easily understand how to use the bottles from the visuals.
3. The MKB-T series of vacuum-insulated bottles for carbonated drinks are our highly recommended products in this year. Could you let us know what you think about the bottles?
They are irresistible (laughs). Many people drink carbonated water, and it is very nice that they can keep it cold in a bottle for hours and drink it from the bottle. I want to let more and more people know about the bottles!
4. We would appreciate it if you could tell us what you think about our bottles other than the MKB-T series of vacuum-insulated bottles for carbonated drinks.
First of all, I didn’t know that so many types of bottles are available! My knowledge about vacuum bottles hasn’t changed since I was a kid (laughs) and so I am surprised to see there are so many bottles available out there that I can choose depending on the lifestyle and environment.
It’s really convenient to have several bottles and use them for different purposes. I was particularly interested in the bottles with a straw! If the spout is large, the contents may come out quickly or the spout may be stained heavily with lipstick. But this bottle is great as it makes it easy to drink the contents and is easy to clean. I wanted to use this large-capacity bottle when I performed in the musical… While I am playing sport or dancing, I sweat a lot and my body gets hot, so I always want to drink a cold beverage. So, this volume would be good enough. From now on, I will definitely use this in New York as well!
Reference information : The four pledges of Tiger’s vacuum insulated bottles
https://www.tiger-corporation.com/ja/jpn/about-us/sustainability/
1. No conflict minerals
Tiger Corporation manages won’t use conflict minerals.
Tiger Corporation uses no raw materials that were made on the foundation of people’s suffering whatsoever.
*Conflict minerals: Tin, tantalum, tungsten and gold mined from the Democratic Republic of Congo and nine surrounding countries. (only those used to finance armed groups)
2. NO fluorine
Our all vacuum insulated bottles use a different technology to achieve the same level of stain resistance without using environmentally harmful fluorine coating.
The coating does not peel off, meaning that the bottles can be used for many years.
3. YES our own factories
In order to protect the health of our customers and ensure quality, we manufacture around eight million vacuum insulated bottles (*) at our own production facilities, even if doing so increases costs.
*As of 2018
4. No plastic waste
Approximately 580 billion plastic bottles (*) are consumed annually worldwide. The use of Tiger vacuum insulated bottles contributes to reducing plastic waste.
*As of 2021
Controlling temperature, creating a brighter future. Watch it now – 100th anniversary statement movie!
Cold? Warm? Just right?
Even a tiny temperature change can give our hearts comfort and strength.
From family gatherings to exploration of space,
a temperature change of a single degree
can open our eyes to life more precious.
Tiger Corporation has been in business for 100 years.
Now, we are looking forward to the next 100 years.
100th anniversary statement movie
Japanese : https://youtu.be/ojs_gKjj118
English : https://youtu.be/Z-s6dZrX53g