Tiger Corporation will celebrate its 100-year anniversary on February 3, 2023. Special web page and movie released today.
Tiger Corporation will celebrate its 100-year anniversary on February 3, 2023.
Building the future with a focus on temperature for the next 100 years of progress
Special web page and movie released today
To express our gratitude for 100 years of patronage, we are launching a giveaway campaign today!
Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, will celebrate the 100th anniversary of its founding on February 3, 2023. We would like to express our heartfelt gratitude to all of our customers and others who have supported our company since its foundation.
Since the launch of Tiger Vacuum Bottles in Japan in 1923, our company has refined our craft to create products by combining vacuum insulation technology and thermal control technology in order to pursue our vision to “spread joyous harmony throughout the world.”
For the next 100 years, we will continue to take on the challenge of manufacturing with sincerity to fulfill our mission “to create new dining standards with ideas that bring warmth and comfort.” This mission of enriching people’s hearts with warmth and devotion is unique to our company, which is committed to enabling happy gatherings for our customers by focusing on temperature and its relationship with people.
Building the future with a focus on temperature—special website and movie released
We launched a special webpage today (February 3) to tell others about our history for the past century and our desire to achieve another century of progress. The logo created for the 100-year anniversary uses gradation to represent temperature.
It includes the word go “GO,” which signifies our attitude toward innovation and the future.
The movie reflects our founding aspirations, our 100 years of focus on temperature, and our determination to take on the challenges of the future.
The web page also introduces a giveaway campaign to thank customers for 100 years of patronage. Please take a look.
100 Years of Tiger Corporation
• 1923: Tiger Founded—Tiger Brand Vacuum Bottles Survive the Great Kanto Earthquake Unscathed
While living as an apprentice eating cold tea over rice in the winter, Takenori Kikuchi, the founder of Tiger Corporation, always wished he could drink hot water (or tea) like his mother used to make for him, and in 1923, he founded the company, Torajirushi (Tiger) Vacuum Bottle Company. The company began manufacturing and selling Tiger vacuum flasks in Japan.
In the same year, the Great Kanto Earthquake, which was recorded as the largest earthquake disaster in history, destroyed most of the thermos bottles manufactured by other companies, but all 100 of the sturdy and ingenious Tiger vacuum bottles remained intact. The fact that not a single vacuum bottle was destroyed soon became known throughout the industry, and orders flooded in from all over Tokyo. Three years later, Tiger vacuum bottles would own 85% of the market share.
The founder Takenori Kikuchi’s straightforward approach to manufacturing in pursuit of products that will be loved for a long time is reflected in the values that our company employees hold today—creativity with a focus on substance and reliability with complete transparency.
• 1970: 炊きたて Electric Rice Warmer Launched (First Model in the Current Line of Electronic Rice Warmer Products)
After the launch of the first electric rice warmer, the first electronic rice cooker was released the following year. The product was an instant hit and became a bestseller.
In addition, the 炊きたて brand continues to be a national brand of jar rice cookers more than 50 years after its launch.
• 1990–: Sales Offices and Production Facilities Established Around the World The global network continues to expand.
With sales offices in China, Taiwan, Hong Kong, India, and the US, in addition to Japan, the company currently sells its products in approximately 60 countries around the world. In addition to Japan and China, factory operations as the production facilities are launched in Vietnam in November 2012.
Tiger products are sold not only in Asia and the United States, but also in Europe and the Middle East.
• 2006: An Industry First! Earthenware IH Rice Cooker and Warmer Released in Pursuit of Delicious Rice Through Heat Control
“Earthenware pot kettle,” with a real earthen pot for the inner pot, is released. The earthenware pot has a high heat storage capacity, and brings out the natural sweetness of the rice, as well as its aroma. It was very challenging to develop a product that combines a machine in the form of an IH rice cooker and natural material in the form of an earthenware pot. But we continuously came up with ideas such as firing the earthenware pot three times, and went on to release the product. Loved by its users, the earthenware pot kettle is a long-selling product that typifies the Tiger brand.
• 2018: Carried by the Kounotori 7 Spacecraft, Tiger Works with JAXA to Develop a Compact Recovery Capsule with a Double Insulated Vacuum Container
This is a compact reentry capsule developed to be carried by JAXA to the International Space Station on the Kounotori 7 spacecraft. Its purpose is to recover materials from the International Space Station (ISS). Recovery capsules that reenter the atmosphere need to be highly heat resistant and extremely strong. Tiger was responsible for the development of a double vacuum insulated container to carry important samples from experiments in space and other such things.
• 2022: Tiger’s First Vacuum-Insulated Carbonated Bottle (MTA-T) Released, Capable of Holding Carbonated Drinks
Tiger introduces a new carbonated beverage bottle that uses our company’s unique BubbleLogic carbonation stopper structure to safely carry carbonated beverages anywhere and keep them cold. The product earns the 2022 Nikkei Superior Products and Services Award, sixth in Nikkei Trendy’s 2022 Top 30 Hit Products, and the Grand Prize in the 2022 Industry Hit Product Awards in the general merchandise department.
To express our gratitude for 100 years of patronage since our founding, we are launching a giveaway campaign today!
(1) Add Tiger on LINE and answer a quiz to apply!
Enter the campaign for a chance to win a Original Tiger Pure Gold Medal worth 1,000,000 yen
Add the official Tiger Corporation account as a friend on LINE and answer the quiz. In a drawing, one lucky entrant will receive a pure gold medal worth 1,000,000 yen. The medal was designed with the iconic brave tiger, the first logo of Tiger Corporation, to express our gratitude for a century of patronage.
You are not required to have purchased any products to apply for this open campaign, so feel free to enter!
- Application period:
February 3 (Fri)–11:59 pm on April 10 (Mon), 2023 - Winning prize:
One entrant will receive the Original Tiger Pure Gold Medal worth 1,000,000 yen - How to apply:
(1) Add the official Tiger Corporation account as a friend on LINE.
(2) Visit the campaign website and enter your answers to the quiz to apply.
[Problem] Fill in the blank (○○○) with a number.
Tiger Corporation will celebrate the ○○○-year anniversary of its founding on February 3, 2023.
(2) Enter a campaign and win a Tiger product of your choice (100 winners) by purchasing a Tiger product
During the campaign period, customers who purchase a Tiger product will be entered into a drawing to win another Tiger product, with a total of 100 winners.
- [Valid period of receipts and purchase confirmation slips] February 3–March 31, 2023
[Application period] February 3–11:59 pm on April 10, 2023 - Winning prize:
A) Entrants who purchase products over 10,000 yen have a chance to receive any one product (30 winners)
*Limited to products with a sales price of 100,000 yen or less (including tax).
*Products for commercial use are excluded.
B) Entrants who purchase products under 10,000 yen have a chance to receive one vacuum insulated bottle product (70 winners) - How to apply:
Visit the special website.
Fill out the application form and apply.
*You can only apply once per product purchased during the period. - Target products:
All products of Tiger Corporation. *Excludes products for commercial use.
In addition, those who purchase a product at a store will receive an original sticker featuring one of the logos of the successive generations of Tiger Corporation. (One of four types) *Only gifted with in-store purchases.
(3) TIGER FOREST Registration Campaign
Complete your membership (product) registration on Tiger Corporation’s membership website TIGER FOREST for a chance to win coupons that can be used on Tiger’s e-commerce shop. You’ll get a chance to win a 50% off coupon in the speed lottery. We recommend taking this opportunity to register on TIGER FOREST.
*There will be 10 winners for the 50% off coupons.
*The campaign will end when the coupons run out.
- Application period:
February 3 (Fri)–11:59 pm on April 10 (Mon), 2023 - Learn more at https://www.tiger-forest.com/
- What is TIGER FOREST?
The official membership website of Tiger Corporation, TIGER FOREST sends out notices to enable our customers to use their products for as long as possible, as well as information on offers. (No registration fee/annual membership fee required)
(4) Purchase a product on Tiger’s online store and receive an original cutlery set!
The first 500 customers to purchase 3,000 yen or more worth of products (including tax) will receive a dinner spoon and fork with an engraved Tiger logo and made in Tsubame, Niigata Prefecture.
- Application period:
Orders must be placed between February 3 (Fri) and 11:59 pm on March 20 (Mon), 2023
*To enter the campaign, you must have purchased 3,000 yen worth of products in a single order. The sum of multiple orders will not be taken into account.
*The items given away may change depending on availability.
(5) A campaign held for 100 consecutive days! Tiger Product Giveaway Twitter Campaign
Starting today, we will be running a campaign for 100 consecutive days on our official Twitter account to give entrants a chance to win Tiger products. Each day, the prize will be a different Tiger product. You could win anything from a top-of-the-line model jar rice cooker to a Tiger product you might find surprising. Please follow the official account and check it every day.
- Application period:
February 3 (Fri)–May 13 (Sat), 2023 *You can apply every day! - Winning prize:
Each day, a different Tiger product will be given away to 1 lucky entrant! - How to apply:
(1) Follow the official Tiger Twitter account
(2) Tweet the target post with #タイガー魔法瓶100周年
https://twitter.com/Tiger_PR_JPN