Tiger’s Vacuum Insulated Bottles for Carbonated Drinks (for Cold Drinks Only), MTA-T Series Received the Award for Excellence in the 2022 Nikkei Superior Products and Services Awards
Tiger’s Vacuum Insulated Bottles for Carbonated Drinks (for Cold Drinks Only), MTA-T Series
Received the Award for Excellence in the 2022 Nikkei Superior Products and Services Awards
In a Single Year from its Release, the Product Won a Total of Nine Awards!
The Vacuum Insulated Bottles for Carbonated Drinks (for cold drinks only) MTA-T050/T080/T120/T150 released on January 21, 2022 by Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, received the Award for Excellence, the highest award, in the 2022 Nikkei Superior Products and Services Awards sponsored by Nikkei Inc.
What is the Nikkei Superior Products and Services Awards?
The Nikkei Superior Products and Services Awards is a project established and sponsored by Nikkei Inc. to recognize excellent new products and services annually. This is the 41st year of the awards. The products and services released in 2022 were comprehensively evaluated from the aspects of technological development, cost effectiveness, contribution to performance, growth potential, uniqueness, and impacts on the industry and society; among all the award-winning 34 products, the 20 products were selected to receive the Awards for Excellence.
[ Comment on the reason for winning the award ]
In the midst of a boom in really fizzy drinks, we developed a unique structure that allows carbonated drinks to be carried easily through over 500 experiments. Our Vacuum Insulated Bottles were recognized for our keen awareness of consumer needs, as the fact that our annual sales target of selling 100,000 bottles was achieved in only 3 months after its release prove.
This series received a total of nine awards in about a year from its release. These include ranking 6th in the 2022 Top 30 Hit Products, receiving the Grand Prize in the 2022 Industry Hit Product Awards in the general merchandise department in the Nikkei Trendy magazine published by Nikkei BP, and the Gold Prize in the 35th DIME TREND AWARD 2022 in the daily necessities category in the DIME magazine published by Shogakukan. It has been enjoying great popularity and receiving comments such as “It is a pleasure to carry cold beer or highball in this bottle! * ” and “The product suits my every need.”
Under the four pledges, our declaration of commitment to manufacturing vacuum insulated bottles in consideration of the health of people, human rights, and the environment, we at Tiger Corporation will continue to deliver comfortable lifestyles to you in 2023. We will make it possible for you to safely carry and enjoy carbonated drinks kept cold in the bottles in various places.
*Follow the local laws and regulations when putting alcohol in the bottle and carrying it with you.
[ Comment from Tiger Vacuum Insulated Bottle Brand Manager, Norihito Minamimura ]
It is a great honor that the vacuum insulated bottles for carbonated drinks, which took two years to develop and put onto the market, received these prominent awards. This year, when Tiger Corporation marks the 100th anniversary of its founding, we continue to strive to deliver products that further enrich your lives. Please stay tuned for the coming products of Tiger Corporation in the next 100 years.
[ List of awards given for vacuum insulated carbonated bottles ] *In random order
- Grand Prize in the Hit Product Awards in the general merchandise department for the first half of 2022, announced in Nikkei Trendy (published by Nikkei BP)
- Third in the hit product ranking for the first half of 2022, announced in Nikkei MJ (published by Nikkei Inc.)
- Sixth in the 2022 Top 30 Hit Products, announced in Nikkei Trendy (published by Nikkei BP)
- Grand Prize in the 2022 Industry Hit Product Awards in the general merchandise department, announced in Nikkei Trendy (published by Nikkei BP)
- Trend Grand Prize in the 2022 Oggi Awards, announced in Oggi (published by Shogakukan)
- Gold Prize in the 35th DIME TREND AWARD 2022 in the daily necessities category, announced in DIME (published by Shogakukan)
- Award for Excellence in the 2022 Nikkei Superior Products and Services Awards sponsored by Nikkei Inc.
- CX AWARD 2022
- GOOD DESIGN BEST 100 in GOOD DESIGN AWARD 2022
Product overview
Product name : Vacuum-insulated bottle (For cold drinks only)
Suggested retail price : Open price*
Release date : January 21, 2022
*For open-priced products, there are no suggested retail prices.
| Product number | Capacity |
|---|---|
| MTA-T050 | 0.5L |
| MTA-T080 | 0.8L |
| MTA-T120 | 1.2L |
| MTA-T150 | 1.5L |
Visit the page featuring vacuum insulated bottles :
https://www.tiger-corporation.com/ja/jpn/feature/carbonated-bottle/
For more information on the product, visit :
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mta-t/
Product features
[1] The bottles with Tiger’s proprietary BubbleLogic stopper structure, specifically designed for keeping carbonated drinks cold
To respond to customers’ need to carry carbonated drinks, which are popular as daily beverages, kept cold in their drinks bottles, we developed these vacuum insulated bottles that allow the users to carry carbonated drinks safely in them.
The bottles have Tiger’s proprietary BubbleLogic stopper structure for carbonated drinks, which incorporates the following two special mechanisms.
・Carbon dioxide release mechanism
The carbon dioxide release mechanism keeps carbon dioxide contained tightly in the bottle when the cap is closed during normal use. It allows carbon dioxide to drain first when the cap is opened, preventing the drink inside from erupting or exploding, and helping you open the cap easily.
・Safety valve
The safety valve works so that the carbon dioxide inside the bottle can be automatically released when pressure inside the bottle rises to an abnormally high level, for example, when the bottle is heated because it is left in a car in midsummer. This mechanism prevents the cap from flying off or the contents of the bottle from erupting.
[2] Tiger’s proprietary Super Clean Plus finish prevents the drink inside from losing carbonation easily
On the Super Clean Plus smooth lustrous inner surface of the bottle, carbonation is lost more slowly than on untreated surfaces.
*Based on our research
The surface that resists stains, odors, and rust allows you to put a sports drink in the bottle.
(Clean the bottle immediately after use.)
*The drink inside may lose carbonation easily under certain conditions, such as when the remaining liquid is small in volume or hot.
The smooth surface prevents carbonation from being lost easily.
B: Without Super Clean Plus finish
Small bumps and crevices on the surface accelerate the loss of carbonation.
[3] Available in colors that evoke the refreshing feeling of carbonation
The bottles have a translucent color coat that enhances the beauty of stainless steel. The special surface finish using matte beads provides a pleasant-to-touch texture. The bottles are available in the three colors of Copper, Emerald, and Steel that evoke the image of carbonic acid while enhancing the metallic feel. They are available in not only convenient-to-use sizes of 0.5 L/0.8L but also larger sizes of 1.2 L/1.5 L.
- Copper: The color evokes the image of a tank installed in a beer brewery and expresses the freshness of carbonation.
- Emerald: The green color has recently been receiving attention from the perspective of sustainability. This color evokes the image of a glass bottle containing carbonated water.
- Steel: This color predominant in everyday living matches all scenes.
Examples of uses
Reference information: Bulk Order & Personalization Service
On the official website of Tiger Corporation, applications for the Bulk Order & Personalization service for vacuum insulated bottles are accepted. This service is also applicable to the MTA-T series of Vacuum Insulated Bottles for Carbonated Drinks introduced in this news release.
We hope you will use this service to order products as anniversary mementos for companies and organizations, novelty items for events, and goods for club activities and sports clubs.
*To place an order for this service, there are some instructions for you to follow.
For more information, see the dedicated web page for Bulk Order & Personalization service.
Visit the dedicated web page for Bulk Order & Personalization service:
https://www.tiger-forest.com/company-order
Image of personalized products
Watch a movie outlining Tiger Corporation’s vision statement for the next 100 years — “Do Hot! Do Cool!”
Tiger Corporation will mark its 100th anniversary in 2023.
Since our founding, we have continued to focus on advanced thermal control through the use of vacuum insulation and thermal control technologies.
We will continue to make the best use of these technologies to spread joyous harmony throughout the world for the next 100 years.
“Do Hot! Do Cool!” Bring warmth for 100 years. Act cool for 100 years.
Japanese : https://youtu.be/MQe_G1aveuM
English : https://youtu.be/imqk_PCEJt4