New Communication Platform | Delivering Warmth to Your Life Owned Media “TIGER MAGAZINE” Launches Today, Monday, December 22
TIGER MAGAZINE -TIGER MAGAZINE-
A New Place for Connection, Spreading “Joyous Harmony”
Throughout the World Owned Media “TIGER MAGAZINE” Launches
Today, Monday, December 22
Tiger Corporation (President: Yoshisato Kikuchi; Headquarters: Kadoma City, Osaka), a world leader in heat control technology, is proud to announce the simultaneous global launch of its new owned media platform, “TIGER MAGAZINE,” today, Monday, December 22, 2025. This platform embodies our corporate philosophy of “Spreading joyous harmony throughout the world” and aims to be deeply attuned to our customers’ daily lives.
Background of Launch
Under our mission to “continue creating new essentials for the dining experience with ideas that feel warm,” we have supported family gatherings through products like vacuum insulated bottles and rice cookers since our founding.
In an age of diverse lifestyles, we wish to deliver not just physical “products,” but the “experiences” that lie beyond them—warm moments and an enriched life. With this in mind, we are launching this new media to share what product specifications alone cannot convey: the behind-the-scenes stories of development, scenes of life with Tiger products, and our sustainable initiatives.
As a trusted partner in your daily life, “TIGER MAGAZINE” will deliver heartwarming content that makes you look forward to tomorrow’s meal.
Media Concept
“Warmth and Harmony in Life.”
Tiger Corporation’s vision is “Spreading joyous harmony throughout the world.” “Joyous harmony” (or danran in Japanese) is not limited to families gathering around a dining table. It includes hydration breaks during sports, a cup of coffee after work, and relaxing moments spent alone. Any moment where the heart is filled with positivity and the space feels warm is the “harmony” we wish to protect. In our busy modern days, moments of relief and the joy of sharing a meal with loved ones are more precious than ever.
“TIGER MAGAZINE” is a letter of “warmth” sent to your daily life. Going beyond the framework of product information, we will share heartwarming stories and lifestyle ideas that reflect the “joyous harmony” Tiger Corporation has pursued for over 100 years.
Main Content Categories
1. Behind the joyous harmony
We introduce the passionate thoughts of our employees and the untold stories behind product development. Discover how our “warm ideas” take shape through stories that convey the human warmth of the creators, helping to deepen your attachment and empathy for our products.
2. Life with TIGER
Bringing comforting warmth to casual days. We deliver “warm stories” woven by diverse individuals alongside Tiger products. Through real-life experiences told from a third-party perspective, we offer hints for a lifestyle that is uniquely yours.
3. The Future in a Bottle
Focusing on the “4 PLEDGES by TIGER,” we share tips for ethical living through reusable bottles and our environmental initiatives. We communicate the corporate stance and new values necessary to continue protecting joyous harmony for the next 100 years.
4. Weekly Tips
We deliver information you can use immediately at your dining table, such as “convenient items” or “how to make the most of ingredients.” This is a collection of lifestyle hints and “wisdom for food and living” that you will want to try right away.
【オウンドメディア概要】
- Name: TIGER MAGAZINE
- Launch Date: Monday, December 22, 2025
- URL: https://www.tiger-corporation.com/ja/jpn/magazine/
- Availability: Simultaneous release across all regions via the Global Site
- Operation: Tiger Corporation
Tiger Corporation aims to be a brand that nurtures “joyous harmony” alongside your LIFE STORY by deepening our dialogue with customers through this media.